Car Selling Is Really Fun

By David Taylor


There are people who mistakenly think that the job of a sales representative is dull and boring. The truth is these are the people who have kept and are keeping the automotive industry alive. Whenever new automotive models are brought out, it is the job of the sales representative to sell them.

Cars are major long-term investments. Since they are expensive, the customers tend to be choosy about the features it provides.

People who wish to buy a car usually look for fuel efficiency, conformability and safety. If there is a car in the dealership that offers all of these 3 features then the sales representative would only need to make the correct moves to deal with a soon-to-be satisfied customer.

On the other hand, this job is challenging and takes time and practice to build rapport with the customer. Not everybody is good at selling cars and if one has the talent for it then there is no reason for them to not give it a go.

When a potential customer enters the dealership, the representative knows that the person is interested in buying a car. It is time to get to the point after the initial pleasantries are done with.

* Will it be for personal or family use? Does the customer have any model in mind?

* Does the customer do a lot of work or carry a lot of stuff?

* What is the budget?

* Are they looking for particular safety features in the car?

* What car color do they want?

After obtaining a few important details, the representative can narrow down the models that the customer can choose from. The important details include fuel consumption for highway and city driving, safety features, and other included amenities.

The sales representative usually allows the customer to get into the drivers' seat to get a feel of the car interior. The customer, along with the sales representative, can also test drive the car to have a feel of its road performance.

Just like any other business, there are some lean days and months in the automotive business. When the lean months happen, the management would come up with promotional offers to entice potential customers.

The additional freebies could be a low payment or a zero interest plan. Some car dealerships even offer low down payments with easy terms to pay over a few years that make it affordable for the customer.

A vehicle's warranty is another major concern. Just what is the coverage of the warranty?

The sales representative can explain all the relevant details when it comes to the warranty coverage. A service contract is also offered in case there are some things that are not included.

The service contract may require an additional fee from the customer; however, if a sales representative is honest and friendly then the car is really as good as sold.

Sales representatives are accustomed to customers taking a day or even a week to make the final decision of purchasing a car. Good sales representatives know when to give the customer a slight nudge towards purchasing a car without the customer realizing it.

Simply put, the automotive industry does make money by selling cars. This task is easily accomplished by well-trained sales representatives out there on the sales floor.

The nice thing about being a sales representative is that in addition to the basic pay, there is commission for every car they sell. This really makes the sales representative job the best in the automotive industry.

However, the second most common method for selling cars is through private sales. Maybe you are looking at selling your own baby? The best approach when first planning to sell a car privately is to do a little research, about the market--to be armed with enough info. You can do that easily by determining how much your old vehicle is worth.

Try to determine the answers to these important questions: What kind of buyer is most likely to be interested in this kind of car? Is it a popular commodity? Is it likely to receive multiple offers? Is the car going to be easy to sell? In order to answer these questions with accurate results, the first step should be to check some car ads online.

Once you have your questions answered, the second most important thing should be turning your attention to the appearance of the car or truck. Be sure to have it professionally detailed, or save money and do it yourself. Clean the trunk if it has one, the engine compartment to a decent degree, then get out your car wash buckets, soap, and a good microfiber drying towel. Carefully wash and dry the vehicle, then turn your efforts to the interior, especially the driver's seat area and dashboard. Take your time detailing the interior, and clean any soil off the steering wheel. Finally, you are ready to post your ad online or in a local newspaper publication, and get ready to sell your old jalopy!




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