How To Ensure You Practice Sustainable Digital Printing

By Stacey Burt


In the recent past people have become aware of the impacts of environmental degradation. As such there have been measures and attempts to develop products for this purpose. Among them is sustainable digital printing. This started only as a fad but has been growing in strength and influence that promoters and publishers have taken a serious approach to it.

Digital printing is a method of printing where a digital image is transferred from a storage device directly onto the various types of available and applicable media. This is a step forward from older printing methods which relied on a lot of materials and was much slower and incurred more costs in overall printing jobs.

Digital printing is built around the core idea of environmental sustainability, and the use of Eco-friendly materials. The culmination of these products and processes has had the name Green printing coined to wrap them all up. There has also been advancement in the desktop printing sphere as this form of printing for personal and home uses relies on laser and/or ink-jet printers.

People are continuously undertaking to preserve the environment. The various companies in digital print are also feeling the need to follow suit and design products that would auger well with their clients. Some of the initial steps most have taken is changing to production methods that use recycled, biodegradable and renewable materials such as recycled paper and vegetable inks.

The use of less paper in printing tasks should also help. There are lighter and more compact paper readily available in the markets today. This weight factor, plus the size are considered to save a lot in terms of wastage. Designers and printers have discovered that by just clipping away a section of paper will save up to 1000 sheets per book.

Packaging manufacturers help this movement by producing packing material that can be re-purposed into other forms and uses after its initial use is done. Say for example, a cardboard packaging for a refrigerator can be re-purposed into play chairs, or cut into smaller portions and re-purposed as light bulb holders.

The digital printing field has borrowed a leaf from their engineering and architectural counterparts and adopted their own version of modular building. They have adopted it as modular design. Modular design is involved in creation of customized solutions with standardized and prefabricated materials which are easy to repair and update as well as recycle.

Fonts have also, in the recent past been playing a more important role not only in design but in Eco friendliness as well. Designers are not only choosing fonts based on their elegance and visual appeal only. They are now looking at its efficiency in terms of ink consumption.

Digital printing is set to revamp the printing industry, as well as have an effect on the way designers, promoters, marketers and packaging companies perform their roles. Digital printing is not only taking up ecologically friendly methods but also changing the way it performs to ensure sustainability of the same. This may be an attempt to prove critics wrong or a genuine attempt at futuristic progress.




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