Are you a business owner that feels like they aren't receiving the traffic that they should? Even if you feel like you're doing everything right, it's possible that there are certain methods you haven't been taking advantage of. One of the best examples is pay-per-click, which is more commonly known as PPC. Here are the questions to ask regarding the method in question so that you can reach the highest level of Long Island advertising success.
"What is PPC?" For those that are unaware - and agencies like fishbat can offer greater insight - PPC is a marketing strategy that utilizes ad placements on websites. If a user were to click onto a website and then click on an ad, then the ad's company would pay the website owner. It may seem like a simple process on the surface, but you should know that there is far more to learn about the topic at hand.
"What types of PPC ads are there?" If you're unfamiliar with PPC, understand that there are different ad types to take advantage of. Product listing ads, or PLAs, focus on specific products, including images, prices, and where they can be purchased. Text ads, including AdWords, focus specifically on text, hence the name. They are also considered more effective for SEO, as they tend to appear at, or near, the top of search engine results.
"How diverse can I make my PPC efforts?" If you know what you're doing, you can make PPC as diverse as you'd like. For those that don't know, you can segment your ad audiences, which means that you don't have to focus on a specific group. This is especially useful for companies that offer a range of products and services that may not be relevant to everyone. To say that PPC offers freedom, in this respect, would be an understatement.
"What are some of the most common PPC mistakes?" One of the most common is a lack of testing. PPC, not unlike other digital strategies, should be tested beforehand so that you have a clear understanding of how your ads will perform. Another potential misstep is leading users to the wrong pages. Let's say that you're a restaurant owner that has an ad for a menu. It makes sense for the ad in question to lead to the menu page, which means that if it directs the user to the homepage, it creates a lack of consistency. These are just a few common mistakes that you should actively avoid in your PPC endeavors.
"What is PPC?" For those that are unaware - and agencies like fishbat can offer greater insight - PPC is a marketing strategy that utilizes ad placements on websites. If a user were to click onto a website and then click on an ad, then the ad's company would pay the website owner. It may seem like a simple process on the surface, but you should know that there is far more to learn about the topic at hand.
"What types of PPC ads are there?" If you're unfamiliar with PPC, understand that there are different ad types to take advantage of. Product listing ads, or PLAs, focus on specific products, including images, prices, and where they can be purchased. Text ads, including AdWords, focus specifically on text, hence the name. They are also considered more effective for SEO, as they tend to appear at, or near, the top of search engine results.
"How diverse can I make my PPC efforts?" If you know what you're doing, you can make PPC as diverse as you'd like. For those that don't know, you can segment your ad audiences, which means that you don't have to focus on a specific group. This is especially useful for companies that offer a range of products and services that may not be relevant to everyone. To say that PPC offers freedom, in this respect, would be an understatement.
"What are some of the most common PPC mistakes?" One of the most common is a lack of testing. PPC, not unlike other digital strategies, should be tested beforehand so that you have a clear understanding of how your ads will perform. Another potential misstep is leading users to the wrong pages. Let's say that you're a restaurant owner that has an ad for a menu. It makes sense for the ad in question to lead to the menu page, which means that if it directs the user to the homepage, it creates a lack of consistency. These are just a few common mistakes that you should actively avoid in your PPC endeavors.
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