Real estate agents will find much of their business online, so it makes sense for them to have websites that perform in all respects. One of the ways that this can be done is by creating URLs that matter. As vague as this statement may seem, creating URLs that rank for various real estate-related terms may be easier than you think. Here are some of the best tips that Long Island SEO experts can provide those that work in this industry.
When it comes to creating URLs - and names such as fishbat.com will agree - readability matters. To accomplish this, make your URLs as short as possible. Ensure that they aren't made up of a series of random numbers and letters. Instead, focus on making them readable, not only for search engines, but people as well. This is just one of the ways to optimize your URLs so that they begin to perform from an SEO standpoint.
Keyword placement in URLs should be noted, too. As a real estate agent, you should ensure that every URL on your site has one keyword that you'd like to rank for, provided it's relevant to the content on the page. What this does, along with improve the aforementioned concept of visibility, is help each page rank on different search engines. For those that are looking to improve SEO, keyword placement shouldn't be overlooked.
Additionally, real estate agents should keep stop words out of their website URLs. If you don't know what stop words are, these are essentially terms, like articles or pronouns, that are common in speech but not so common with hyperlinks. "But," "for," and "too" are just a few examples of stop words that should be taken out of URLs. By keeping these away, you will be able to get your website ranking higher. It will just take time for changes to be seen.
Lastly, understand that SEO changes on a regular basis. What this means is that practices will shift as well, which is why you should stay on top of what makes websites rank. This includes the steps that should be taken to craft URLs for your real estate business. If you feel like your website's growth has come to a halt or dropped, look back at your URLs. Perhaps they simply need to be changed to fit the current digital landscape.
When it comes to creating URLs - and names such as fishbat.com will agree - readability matters. To accomplish this, make your URLs as short as possible. Ensure that they aren't made up of a series of random numbers and letters. Instead, focus on making them readable, not only for search engines, but people as well. This is just one of the ways to optimize your URLs so that they begin to perform from an SEO standpoint.
Keyword placement in URLs should be noted, too. As a real estate agent, you should ensure that every URL on your site has one keyword that you'd like to rank for, provided it's relevant to the content on the page. What this does, along with improve the aforementioned concept of visibility, is help each page rank on different search engines. For those that are looking to improve SEO, keyword placement shouldn't be overlooked.
Additionally, real estate agents should keep stop words out of their website URLs. If you don't know what stop words are, these are essentially terms, like articles or pronouns, that are common in speech but not so common with hyperlinks. "But," "for," and "too" are just a few examples of stop words that should be taken out of URLs. By keeping these away, you will be able to get your website ranking higher. It will just take time for changes to be seen.
Lastly, understand that SEO changes on a regular basis. What this means is that practices will shift as well, which is why you should stay on top of what makes websites rank. This includes the steps that should be taken to craft URLs for your real estate business. If you feel like your website's growth has come to a halt or dropped, look back at your URLs. Perhaps they simply need to be changed to fit the current digital landscape.
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