"I can't believe he liked her picture!" I hear this exact phrase and the like ushered regularly. Young adults and teenagers are obsessed with all things social media. People have especially begun to normalize the act of "stalking." Why do we find no issue with digging into people's lives and discovering any and every piece of information we can? Simply put: because we can.
As a typical millennial, I too am immersed in all thing media and social networks. Finding out every possible detail about someone before even meeting him or her is a common ritual. Today if a piece of information is put out into the world, we feel completely within our right to go out and retrieve it. As consumers, if we are practicing this type of behavior, is it possible that other entities are doing the same with us being their target?
The truth is they are. Companies are interested in their customers; therefore, they are keeping track of them via social network. Social media is changing the way people handle their business and successful companies have realized this. Many corporations have done a splendid job taking on this task, but many have yet to hit their mark.
In a recently published Yahoo Finance editorial, titled, "fishbat a Leading Internet Marketing Company, Shares 5 Basic SEO Tips" the social media agency offers some insight in how to navigate through the digital world. The fourth tip in the article was "utilize social media." Many entities from various industries will choose to utilize this type of agency to commandeer their social media presence.
Interestingly enough, successful social media campaigns are often outshined by other botched attempts. An article published on BuzzFeed News, titled, "19 Companies That Made Huge Social Media Fails" lists 19 of the worst social media fiascos to date. Several of the crises listed could have been avoided if the automated posts were being monitored more closely by a real person that would shut them off or adjust them. So next time you go stalking your ex-boyfriend's sister's cousin, keep in mind who might be typing your name into google's search engine.
As a typical millennial, I too am immersed in all thing media and social networks. Finding out every possible detail about someone before even meeting him or her is a common ritual. Today if a piece of information is put out into the world, we feel completely within our right to go out and retrieve it. As consumers, if we are practicing this type of behavior, is it possible that other entities are doing the same with us being their target?
The truth is they are. Companies are interested in their customers; therefore, they are keeping track of them via social network. Social media is changing the way people handle their business and successful companies have realized this. Many corporations have done a splendid job taking on this task, but many have yet to hit their mark.
In a recently published Yahoo Finance editorial, titled, "fishbat a Leading Internet Marketing Company, Shares 5 Basic SEO Tips" the social media agency offers some insight in how to navigate through the digital world. The fourth tip in the article was "utilize social media." Many entities from various industries will choose to utilize this type of agency to commandeer their social media presence.
Interestingly enough, successful social media campaigns are often outshined by other botched attempts. An article published on BuzzFeed News, titled, "19 Companies That Made Huge Social Media Fails" lists 19 of the worst social media fiascos to date. Several of the crises listed could have been avoided if the automated posts were being monitored more closely by a real person that would shut them off or adjust them. So next time you go stalking your ex-boyfriend's sister's cousin, keep in mind who might be typing your name into google's search engine.
About the Author:
For information regarding social media, and how it can be used for marketing, contact fishbat today.
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