Long Island SEO: The Do's & Don'ts Of Facebook

By Paula Hess


Facebook, when used properly, can be one of the most valuable tools for Long Island SEO purposes. Given the fact that it such a massive audience, not to mention various functions, it's easy to imagine why marketers would like to implement this in their work. However, just as this site can be used in right ways, there are wrong ways it can be utilized as well. For this reason, I would like to discuss just a few of the do's and don'ts associated with Facebook.

Do be as authentic as possible. Those who are active on social media know when a company is being disingenuous. For the most part, they can see right through false behavior, meaning that it's important for Long Island SEO specialists to be as real on Facebook as possible. When this happens, it's easier for people to become engaged, thereby potentially being consumers. This is just one point of interest that firms like fishbat can cover.

Don't become disengaged from your audience. If there's one thing that can be said about Facebook, it's that it is built on engagement. Simply put, you cannot let comments go by without recognizing them. Those who have been involved in Long Island SEO can tell you that there's a positive influence that comes from staying engaged, communicating with others and responding to question. Failure to take part in these actions can have negative consequences.

Do stay up-to-date on various stories. If you have spent any amount of time on Facebook, you have seen more than a few news stories. These stories are nothing short of important when you consider just how well they get people talking. If you see a trending story that relates to your business, for one reason or another, make it a point to share it out. This can create even more buzz and, potentially, a bit of goodwill for yourself to boot.

Don't be shy about adding images. When running ads on your Facebook page, it's in your best interest to incorporate images. Even though you can write the most engaging content in the world, it might not be able to gain nearly as much traction without the right images. As a result, you should try to include relevant images, making ensure that they fit with the messages you're trying to send. This is yet another way to make the most out of Facebook.




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