Imagine that someone wanted to do some research on cars and asked an elderly man who offered plenty of experience what car was a favorite, in most cases an older vintage car would be chosen. This is not only because of the classic style that the car has but also the fact that older cars were built a lot stronger than newer ones and therefore a lot more reliable. The same can be said for the Porsche 911 SC, while it might be an older car it's still a beautiful piece.
When it comes to purchasing a car, men and women have different ways which they choose the car they are going to drive home in. A car salesmen need to be very much aware of this as this will affect the way the car is marketed to the public. Women tend to lean towards choosing a bigger and more comfortable car as well as one that offers reliability, while a man will choose a car that is fast and looks goods as impressing is very important for him.
When one compares the current cars that are on the market to those that first came out there are many different variations that one can see, some more obvious than others. Not only is the speed and reliability a big component as mentioned before but in some ways the older cars are better as the parts were not so complicated and once trained almost anyone could fix it. Newer cars today are much computerized and should something go wrong, one needs to hook it up to a car reader so that the diagnostic can be brought up on screen and then fixed, this brings along a whole new set of problems.
The biggest contributor to buying the car is of course the amount of money that the customer has to offer. When a person walks onto the car lot, the salesmen should be aware and well trained in reading customers, as to be able to know exactly what to offer this person. Should this not be the considered as the salesmen offers a wealthy customer an old beetle, the customer could will walk away offended devalued and there will be no sale at all.
The customer must make the points that are important to them known. It's always good to go into the sales room with someone who knows what they want or can help the buyer as not to stray far what they want. Remember to be straight forward and never purchase something that is too expensive.
While comparing cars can be a lot of work it is also a lot of fun. The best way to do this is by test driving a few vehicles. This will help the customer get a feel for which car they are the most comfortable in.
Second hand cars are a big part of the market today. Mileage of the car bought should be the biggest concern. A reliable car brand is almost just as important.
In conclusion when selling a car to a client, know the target market that walks through the door. This will assist in selling them the best car they are suited for. While selling a the 911 SC to a male in his 60s will work it might not always be the same to a male in his 20s.
When it comes to purchasing a car, men and women have different ways which they choose the car they are going to drive home in. A car salesmen need to be very much aware of this as this will affect the way the car is marketed to the public. Women tend to lean towards choosing a bigger and more comfortable car as well as one that offers reliability, while a man will choose a car that is fast and looks goods as impressing is very important for him.
When one compares the current cars that are on the market to those that first came out there are many different variations that one can see, some more obvious than others. Not only is the speed and reliability a big component as mentioned before but in some ways the older cars are better as the parts were not so complicated and once trained almost anyone could fix it. Newer cars today are much computerized and should something go wrong, one needs to hook it up to a car reader so that the diagnostic can be brought up on screen and then fixed, this brings along a whole new set of problems.
The biggest contributor to buying the car is of course the amount of money that the customer has to offer. When a person walks onto the car lot, the salesmen should be aware and well trained in reading customers, as to be able to know exactly what to offer this person. Should this not be the considered as the salesmen offers a wealthy customer an old beetle, the customer could will walk away offended devalued and there will be no sale at all.
The customer must make the points that are important to them known. It's always good to go into the sales room with someone who knows what they want or can help the buyer as not to stray far what they want. Remember to be straight forward and never purchase something that is too expensive.
While comparing cars can be a lot of work it is also a lot of fun. The best way to do this is by test driving a few vehicles. This will help the customer get a feel for which car they are the most comfortable in.
Second hand cars are a big part of the market today. Mileage of the car bought should be the biggest concern. A reliable car brand is almost just as important.
In conclusion when selling a car to a client, know the target market that walks through the door. This will assist in selling them the best car they are suited for. While selling a the 911 SC to a male in his 60s will work it might not always be the same to a male in his 20s.
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