In August of 2017, Reddit released its own video platform. It wasn't until recently that the social network in question announced that it passed 1 billion native video views per month. To say that this is a success would be an understatement, not only for Reddit itself, but users and businesses as well. When it comes to the latter, videos on this platform can lead to Long Island advertising success. Here is what you should know about creating your own.
According to companies such as fishbat, video length must be taken into consideration. If you watched a video on Reddit, you might have noticed that it's relatively brief. Nonetheless, it's effective at getting the word out, no matter what's being promoted. If your goal is to create content that complements the aforementioned social media platform, understand that shorter videos work best.
Second, understand your core audience. It's possible for your videos to fail if they lack an understanding of who they're trying to appeal to. Not only should the language appeal to them, but the content must be relevant to their interests as well. If you develop content with the sole purpose of promoting products, said content will be unlikely to perform at the level that you expect. Simply put, your audience matters.
Lastly, design your videos in such a way that they create conversation. Open-ended video has the benefit of engaging users, so much so that they feel compelled to discuss what they've just seen. This is key, as Reddit remains a social media platform at its core. In other words, if your videos don't compel others to speak to each other, then it's in your best interest to go back to the drawing board and see what can be improved.
For those that are new to Reddit, but would like to make it part of their business strategies, understand that content goes a long way. This is especially true when it comes to video, as you can clearly see. Whether it can surpass YouTube as a video streaming platform, though, remains to be seen. YouTube maintains the majority of the market share, but this doesn't mean that Reddit can't serve as another useful tool. If anything, this will further boost your reach.
According to companies such as fishbat, video length must be taken into consideration. If you watched a video on Reddit, you might have noticed that it's relatively brief. Nonetheless, it's effective at getting the word out, no matter what's being promoted. If your goal is to create content that complements the aforementioned social media platform, understand that shorter videos work best.
Second, understand your core audience. It's possible for your videos to fail if they lack an understanding of who they're trying to appeal to. Not only should the language appeal to them, but the content must be relevant to their interests as well. If you develop content with the sole purpose of promoting products, said content will be unlikely to perform at the level that you expect. Simply put, your audience matters.
Lastly, design your videos in such a way that they create conversation. Open-ended video has the benefit of engaging users, so much so that they feel compelled to discuss what they've just seen. This is key, as Reddit remains a social media platform at its core. In other words, if your videos don't compel others to speak to each other, then it's in your best interest to go back to the drawing board and see what can be improved.
For those that are new to Reddit, but would like to make it part of their business strategies, understand that content goes a long way. This is especially true when it comes to video, as you can clearly see. Whether it can surpass YouTube as a video streaming platform, though, remains to be seen. YouTube maintains the majority of the market share, but this doesn't mean that Reddit can't serve as another useful tool. If anything, this will further boost your reach.
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To learn more about social media, and how it applies to advertising, go to fishbat today.
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