The fraction of leakages within organizations may differ from one
business to another. There are companies that lose almost 20% of their
clients on annual basis while others may lose more with the numbers
going up by almost 60%. The cost in either these two is staggering but
only few businesses understand the implication. However, with the
right customer retention strategies, such issues will be put to check.
The easiest ways to develop an organization is simply to stop leakage.
Many businesses invest an enormous amount of effort, time and expense
building their initial consumer relationship then they leave it
unattended. In worse cases, such enterprises even lose interest as
soon as sales have been made. The easiest way for business owners to
grow their organizations is not to lose customers.
A lot of people do a great job of making an excellent first sale then
get complacent ignoring their customer as they chase more business. It
is important to know that the selling has actually begun when the
buyer decides to make that initial purchase since everyone is
susceptible to the remorse of the buyer.
Therefore, in order to remain locked within the same sale or even go
higher; the business should strike at the point when the iron is
actually hot. The workers of the organization must allay the fears of
the consumer and show them that they still care for their needs and
requirements. This will mean constantly reminding them that their
choice to work with them is the right one.
There is little point of directing the resources of the business
towards generating new customers. This is because, a huge fraction of
the dominant customers will be receptive to the attempts of winning
them back after a misunderstanding. Reactivating buyers that already
know the business and the products offered is the easiest and quickest
way of increasing revenues.
Overcoming the objections of clients, reminding them of the business
existence, finding reasons for customers not making purchases anymore
and demonstrating that the enterprise values its clients will lead to
a boost in the sales. As a result, this will increase revenues for the
company within a very short period of time.
Maintaining a rolling calendar for the organization is certainly an
effective way of increasing sales for the enterprise. This simply
implies the use of programmed sequence of follow-ups, letters, events,
special offers, notes or cards that contain personal messages and also
creating magic moments. These must be offered constantly and
periodically at certain points of the presale, sale and post sale.
Apart from feeling that they are valued, the customers will also feel
important.
The last strategy for customer retention is the use of courtesy
system. This is a powerful technique which improves interpersonal
skills of business team and also changes the spirit of the
organization. It usually involves speaking to workers pleasantly and
politely without parody or sarcasm and treating them well so that they
can reciprocate the same to the customers. This normally results to
warmer, stronger, better and trusting relationship and strong bonds
with the customers.
About the Author:
If you need to find information about creating effective customer
retention records, visit the website at
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methods and techniques at http://responderworks.com now.
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