What Is Search Engine Marketing?

By Abraham Joseph


If you don't know the first thing about Search Engine Marketing, it's basically the art of marketing products online by getting into the keyword conversation. Now we all know that people use search engines like Google (but especially Google) to look for information about anything online.



It is a fact that people use Google and other search engines to look for anything online. However, different people have different intentions when doing their search. While some people are merely looking for information, some people are actually looking for information about specific products BECAUSE they want to buy them.

Well, that really depends on the keyword you're targeting. Certainly, not all keywords are created alike, and there are keywords where the searcher is merely looking for information about something.

To get started, you need to have a website, a list of keywords you're targeting, content built around those keywords, and working knowledge on on-page SEO and off-page SEO. If you don't know anything about SEO, it basically means Search Engine Optimization and it's basically the art of making your website rank on Google for the keywords that you're targeting. Your content, no matter how good it is, is no good if it's not ranking on search engines.

But for us, however, if you really want to make money with Search Engine Marketing, the first skill you need to master is that of keyword research.

Not all keywords are created alike and there are so-called buyer keywords where people are looking forward to buy something. Find these keywords and you will earn a lot of money, or at least some.




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