Sell Art With Postcard Mailers

By Matthew Kelly


There are still times when paper mail is preferred over an email. While the latter may be faster and not need a stamp to send, there are some moments when people prefer something they can hold in their hand. One example is postcard mailers that are made with heavy stock paper and have a vivid image or artwork.

This can be a nice surprise to those expecting to find the usual bills and what some consider junk mail. Seeing a logo or image that relates to the things they enjoy can change their current frame of thought. Clear photos that depict those things that most find pleasurable like animals, nature, or even their favorite foods.

The days of using plain white or pastel postcards is history, as vivid photos allow the recipient to have a mental vacation. Seeing a picture of nature might think of a weekend getaway. An image with a realistic looking plate of food and a cold drink may inspire them to get together with friends. A postcard with a pet dressed up in a costume may have the recipient ponder getting a new addition to the family.

When someone sees a nice, clear photo it can trigger positive thoughts and inspire good times. An event planner may choose a food display that is colorful surrounded by a party atmosphere to advertise their services. For starters, not everyone can take a picture of food so that it looks appetizing. Some details may get lost when taken from the wrong angle or lighting. However, when a moment looks realistic and fun, those services will be remembered by the recipient. They, or someone they know, may need an event planner for a future social gathering.

For the visual artist looking to build their clientele or announce a gallery opening, these are great promotional tools. New and established creatives use photo cards for event announcements, to sell a particular product or service. By adding their best work to the cover, fans may collect the postcards and save these as a keepsake. While electronic communication is also effective, seeing something on the screen does not provide the same aesthetic.

Although sending announcements electronically may cost little to nothing, the experience is not quite the same. This also goes for those who attempt to create mailing postcards at home. Few home printers can produce enough of the original details for multiple cards that will be visually appealing. This may work with textual documents intended for a small group of people.

Unlike a few decades ago, a lot of professional printing services will take small orders and offer extras like same day service. This is great for the new entrepreneur who is handling their own promotion and needs to test a few methods before making a nice investment. Small postcards can also be made for other occasions like bridal showers, event openings, or to announce a product launch.

New technology allows most professional printers to give customers a preview of the product. They also have the tools to make slight photo edits to enhance image quality and will offer recommendations for the best images to submit. Many do this because they realize the demand and want as much repeat business as they can handle.




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